Advisory Package: Coaching + Strategy + Video Course
MESSAGING
Provide client with Messaging Questionnaire to help guide the creation of their own bullet points, narrative and audience.
Review clients’ messaging; provide strategic recommendations and suggestions based on business objectives and ensure proper formatting. (2 revisions)
PRESS RELEASE
Provide client with access to educational video on how to write a press release (only available through paid service on LinkedIn).
Review clients’ press release; provide strategic recommendations and suggestions based on business objectives, ensure proper formatting and offer industry knowledge on how to craft the most newsworthy headline. (2 revisions)
MEDIA LIST
Provide client with access to second educational video on how to create and build a media list (only available through paid service on LinkedIn).
Review client’s media list; provide recommendations and suggestions on the types of publications and even specific journalists to target based on the details of the client’s news announcement and 12+ years experience working with media across a breadth of industries. (2 revisions)
PRESS RELEASE DISTRIBUTION
DialedPR will provide a breakdown of newswire options (including pricing, audience reach, etc.) and recommendations for client to choose from.
Client will handle uploading and working with vendor directly.
PITCH
Provide client with access to third educational video on how to draft a pitch for the media (only available through paid service on LinkedIn).
Review client’s pitch; provide recommendations and suggestions, ensure proper formatting, identify timely news hooks or a larger trend to tie in and share industry secrets on how to write compelling best subject lines to get journalists to read your pitch. (2 revisions)
MEDIA OUTREACH
Oversee clients’ media outreach and will provide a suggested schedule of when to reach out, follow up and tips to help build relationships with journalists.
Available for ad-hoc questions via email and phone.
EXECUTIVE INTERVIEW PREP
Provide client with helpful how-to document and access to fourth educational video on how to prep a spokesperson for an interview.
COVERAGE MONITORING + CORRECTIONS
Provide client with tips on effective news monitoring and how to navigate correcting inaccuracies in secured media coverage.
REPORTING
Provide client with 2-3 reporting templates as examples of how to effectively report earned media coverage and showcase ROI to investors, board members, etc.
COMMUNICATION
[1] 45 min call/week via Zoom
Available for ad-hoc questions via email during media outreach.
Investment:
$2,500