Your messaging serves as your backbone for all other communication materials you create - whether that is a press release, a pitch, a tweet or an internal company document. This is the who you ARE, what you aspire to BE, how you are DIFFERENT, how you compete in the market and what you are solving for. Use these documents to help guide you to your final messaging document - consider the questions, think about your competition, and ultimately, end up with 2-3 bullets per section that are always easy to reference.